J Balvin opened up the 2019 Grammys on Sunday night alongside Camila Cabello, but the weekend proved to be much more than that for the Reggaeton superstar. On Friday (February 8), the global sensation celebrated the launch of his new "Guess Vibras" capsule collection in Hollywood, where he was joined by a star-studded crew of friends.
As per a press release, friendly faces like Becky G, Diplo, Ty Dolla $ign, Tory Lanez and more took to the launch party to celebrate the colorful 42-piece co-ed collection, which was inspired by his new album, VIBRAS. Part of the festivity included a custom snow cone station, as well as a ice hockey and basketball shot ball and signature Buchanan’s whisky cocktails. "Everything in this capsule is very '90s-Miami inspired," Balvin said in a statement of the line, which ranges from $12 to $198 and can be purchased in-store or online. "The collection is about 'Vibras;' nice energy nice vibes, just smile and that’s what we need, all love. Partnering with Guess and designing my first collaboration with a global brand has been a dream, and this really is just the beginning."
In an interview with Billboard, Balvin said that he was feeling grateful and happy about the line, especially since this marks GUESS' first collection with a male Latino lead. "The fact that I'm the first man lead, plus I'm Latino, it makes a really big difference and a great statement. I love art, and finding ways to express myself, and fashion is one of them," he explained. "So I'm truly grateful for Paul Maricano, who really believed in me. It's inspired by Vibras, my album -- I wanted to share different colors, so when people look at it, they think, "I feel happy."
Photo: Getty Images for GUESS