We may have to say farewell to the famous "Got Milk?" slogan!

According to reports from CNN, the industry is looking to part ways in an effort to increase milk consumption! Say it isn't so!!!

Apparently new ads will be coming out on Tuesday with the tagline "Milk Life" and will no longer feature hunky celebs like David Beckham but rather ORDINARY PEOPLE to focus on protein richness.

"We want to show how milk can help you power through everyday moments and everyday achievements," said Taibi, whose agency also conceptualized the Milk Life ads. The ads are commissioned by the Milk Processor Education Program (MilkPEP), which is spending $50 million on the marketing effort. [WATCH]


Photo Credit: YouTube Screenshot