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Yesterday, Jay Z's line went on sale with Beyonce Instagramming pictures of her rocking the gold ring and posing at the opening, but it wasn’t Bey that had everyone buzzing. It was the prices!

The black, white and gold collection includes Bey’s gold ring for a whopping $12,500, $695 leather "Brooklyn" hats, $2500 boxing shorts, $33,000 Hublot watches and a $58,000 crocodile Rick Owens jacket. Say word, Jay?!

Clearly this line is not for his fans, but for the upper crust. Shoot, the cheapest t-shirt is $70.